Facebook Invades Orkut the Google Run Social Network

The Google run social network, Orkut is by far the most popular social network in India. It's where high school and college students, and young professionals hang out. According to Alexa Orkut is #4 top most visited site from India with Facebook at #5 trailing closely behind. Facebook gaining promenence in India is very recent. A lot of people did not want to get on Facebook, and there are still some who are not on Facebook. All this can change with the Orkut connect via Facebook.
I logged into my Facebook account to find that I can connect to my Orkut friends on Facebook with three easy steps. Here are the steps:

There was a big message on top of my profile to connect with friends from Orkut and it seemed easy enough when I clicked on the link for the steps. The tools to connect to Orkut friends from Facebook has been there for a long time, like through the Friend Finder API as seen on the Lapnol blog. Now those friends who are in Orkut will also be a part of your Facebook as well, you just have to click!

It's only a matter of time before more Orkut users switch to Facebook. I'm pretty sure Facebook can take over the #4 seat from Orkut once more people from India use and get more of their friends to join and stay on Facebook. What's ironic though is it's a Facebook API that runs on Orkut site and matches those users on Facebook and connect friends together.

Understanding Myanmar

Following Daw Aung San Suu Kyi's trial as a Burmese made me mad, hopeful, happy and sad all at the same time. I regularly follow stories about Myanmar but I've paid special attention to this story since it broke in May. I wanted to see more news analysis, coverage, and understand the issues behind it before the verdict. I couldn't really find proper posts or articles that gives the big picture and puts the story in context. Disappointing -- yes, but not surprising. Coverage surged after the verdict because of the reaction of world leaders.

Myanmar is a country that exists in a glass dome. Isolated from the world, it almost has its own laws of physics. "Burma experts" are an entirely different species even in the academic circles. The country's laws, rules, customs, and culture is not easy to comprehend. Add to that, everyone has their own notions or opinions of Myanmar. I know a lot of you are saddened and angry at the verdict but for those of us who know the country, this is no surprise. Here's a break down of what happened.

The Context
Myanmar is in the midst of government led 'reforms'. Assemblies have been drafting the constitution since I was a kid in the '90s. That constitution was voted in as a referendum in May, 2008. Miraculously, it was approved with 99% votes in the middle of the the biggest natural disaster in the nation's history. Because of this referendum, we now have a constitution, which means the election process can start. The elections are scheduled for 2010. If Suu Kyi runs for the election, or even help the NLD it can mean chaos in the nation. Technically, she can't run because she was married to a foreigner. We've all known about the clause in the referendum since the late 90s.

John Yettaw
There's a lot of people who are angry that some American came out of the blue because of a 'vision'. Most Burmese will not say it out loud because they're polite, diplomatic, or don't want to taint relations with Americans. The timing's so perfect that conspiracy theorists are saying that it might be all planned. He's a perfect instrument for the government to use so that there's a rift between the pro-democracy movement and their American supporters. Most pro-democratic funding does come from America and Europe. Dropping him like a hot potato was no surprise either. We don't want attention, and worse yet, with his fragile health, we don't want him to die in captivity. Besides, we can't treat him for his PTSD, bi-polar, or anything else he might have. Releasing him was the best solution for all parties involved.

The Law
No matter how ridiculous it may be, the law for reporting overnight visitors is very clear, and very serious. You're required to report overnight visitors with proper ID etc. at the ward or township offices because it's a risk. It's a way to deter harboring terrorists or rebels. Besides, anything can be a 'technicality' in a political case. If the government can outlaw an entire constitution, what is a small section of a law going to do?

The Trial
August is a hot political month for Myanmar. BBC reported that there were in-decisions within the leadership, the matter is not as simple as that. The historic 8.8.88 uprisings happened in August, which placed Aung San Suu Kyi under house arrest to begin with. If the verdict was held anywhere near that date, the government had uprisings to worry about. A lot of twitter folks were surprised that she was found guilty. Do you really think they'd let her lose in the middle of a highly anticipated election? Were we surprised that she got it easy. The whole deal about clemency was the government's way of saying to the world: "We hear you, but we're not going to bend our ways just because you want them to. We still run our own country."

The Coverage
I was surprised to see BBC reporting live, having in-depth commentary and making it into their feature story. Folks online really didn't care until UK came online. That's the only reason why "Aung San Suu Kyi" became a trend on Twitter. It wasn't trending when the story initially broke because people were still getting out of their beds. UK is #2 country that use twitter most, with London (where a lot of activist organizations are headquartered) being the top city. I was expecting only a couple minutes on the headlines. I was disappointed however, that the Indian media almost missed it. It came on the headlines only after it became a popular news story, and only for the 15 second headline blip spot. I don't blame the TV producers for it, it was those dissidents who were in cities like Delhi or Kolkata who should've been more prepared. They should rely less on the west and start concentrating on having the message heard in the east and global south more -- especially in ASEAN nations. If any change is going to come, it needs to be with the help of these nations. We have the closest trade and diplomatic ties with them.

If you want to read more of my rants on Myanmar here's another post.

Use Social Media to Fight Plagarism and WIN!

I wrote about plagiarism and how it is so common in the work place a couple of weeks ago. Sure enough there was another big story on the horizon. There's a very popular food blog in Delhi, Eat Out in Delhi that's run by Hemanshu Kumar. We've heard about it because we've read the reviews in Time Out Delhi. Being big foodies, we love reading, watching, and talking about food. I personally love the fact that the Delhi National Capital Region has more things available (which are even delivered to your doorstep).

The story of plagiarizing EOiD blog started with a classic Indian outsource scheme. SpiceJet outsources its content needs of their in flight magazine, Spice Route to Maxposure, which then outsourced it to Hirak Gautam, who is a freelance writer, who happens to be a 'chef' at a Delhi hotel (I'm assuming it has some stars). The supposed author, instead of doing his own homework searches reviews on Google (or directly went to EOiD site) and manufactured his own version of reviews, et voila, there's an article made! Easy right? After all, what are the chances of people reading 'print' on a flight reading 'online' articles or blog posts?

Last week, a regular reader of EOiD found the article on Spice Route. It was practically copy-pasted from the EOiD blog, without credit to Hemanshu or EOiD. The reader then took a picture and informed Hemanshu. He posted the story on EOiD and there was an immediate out cry in the Indian twitterverse. With comments going up on EOiD post about the case. Hirak Gautam, the so-called "author" was forced to set up his own Twitter account and reply for his mistake. The excuse? He was on a deadline. A representative from Maxposure also commented on the EOiD post saying, "strict action will be taken on this issue". The next day, Mail Today published a story on EOiD about the SpiceJet fiasco. According to the article, Hemanshu is demanding compensation and a published apology. You can read more about the story here.

We were all excited and spoke about the case extensively at the Gurgaon tweet up last night. We were more excited because we watched the story happen and tweet and spoke about it to our online friends, and twitter followings, in a sense we WERE part of the story and community.

The three lessons I take from this sorry mess:
1. Plagiarism gives freelancers a bad name. It gives India a bad name. It gives outsourcing a bad name. There's a lot of talented writers, chefs, and Indians out there and they all write their own original pieces. Not everyone is a horrible lazy writer (aka douchebag). If you are, you should change your profession -- I don't care if you're a kickass chef with connections. You should just remain a chef. (No offense to my kickass friend chefs who write their own pieces, you know who you are.)

2. Editors in India need to be proactive. Spice Route does have editors ya? What were they doing? Don't they check facts or check the copy? Stop being cozy in your 9 to 5 job and start checking the damn copy for real. You're as accountable as the guy who copied it. The article would've never gone to print if the so-called editors were doing their job. There IS a "job" attached to the title you know. (Frankly, I'm surprised that EOiD was as polite and peaceful as they've been in handling this. If it happened in my friend circle, the people/companies involved would've been flamed, torched, and burned left and right.)

3. Things can change, they have. And yes we can! As consumers of social media, it is our job to inform the community when we spot stuff. If the reader who was on the plane didn't inform EOiD, the story would've never gotten out. We can use the power of social media to improve our world.

Jeanne said last night that, "As consumers of social media, we shouldn't be tweeting for tweet sake but help bring about awareness and change." This is what open web should be doing.

We're still waiting on how this story is going to resolve itself. The ball is in Maxposure/SpiceJet's court now. Keep your eye on @eoid for updates.

Photo by: Rebecca Jackson

What makes your readers click through?

Reading the Newsweek article about a study on how being right handed or left handed affect our decision making process had me thinking about placing buttons and links on a website so people click. There is a reason why people click on certain links and not others. Take a moment and think of those annoying pop-up ads. Have you ever clicked them by accident then realize a moment later and go, "DOH!" -- that's when your brain automatically takes over because you're so used to clicking certain messages on your computer. Of course, the word that you're linking counts, too. Read this Copyblogger post to know more about that.

When I took over the newsletter department for a job, increasing clicks was one of the biggest challenges. I had been managing blogs and knew nothing about email marketing. Our boss wanted a huge increase in clicks, my immediate boss, a veteran in the industry thought it was near impossible. Both of our jobs were on the line. I had a theory that colors played an important role in click psychology, not just words. For the demographic I was working with it was easy to know what colors will get most amount of clicks, all I had to do was look at magazines like Martha Stewart Living. Proving my theory to both my bosses was another challenge. Working with a legacy template, I had to literally cajole tech to track individual links so we knew what each link was doing. Or else we would be flying blind for any changes done to the template, no matter how subtle it seems to the end user. I went under the radar, hand coded each newsletter, stripped legacy junk coding that got the email stuck in filters. Sometimes you have to fly under radar to get the job done.

Once the figures came in though everyone was happy. Clicks increased, some weeks better than others but it was an upward slope. Eye balls and clicks means dollar signs in Internet marketing. Your content writer or web editor should be aware of what's going to bring in clicks and more visitors whether you're writing a web copy, email copy, or a simple blogpost. And if they make it work, they can not just recover the cost of your email marketing operations but can literally float their own salaries.

Same thing goes with social media buttons, where are you placing them so that you get more tweets, bookmarks, and eventually more traffic? Is it on the right hand side or left hand side? Bottom of the post or the top, or both? Are the colors, font, and images recognizable or is it becoming noise to the reader? Think carefully but don't put buttons everywhere and over do it. Sometimes too many buttons and too many ads can be a turn off.

Photo by: Jared

Blog Management: Managing Comments Pt. 2

Comment management tools help you save time and weed out spam comments and spam trackbacks. Some tools also help you promote your blog across multiple sites like Twitter, Facebook, etc. They help you verify the identity of the person who comments by having them log in through OpenID or Google. If you don't already have comment management system on your blog and you're thinking of installing one, you should keep the following in mind when you're choosing a system.
1. Make sure you're familiar with the system because you're going to be the one handling it, unless a site admin does it for you.
2. See if the company you're going for is going to be there for a while and not shutdown shop a couple of months down the line.
3. If you're satisfied with the system that comes with the blogging platform you have, you don't really have to change. Just because everyone is doing it doesn't mean you have to do it, too.

Having said all that, if you want to still put them in your blog, here are the five tools that will help you manage your conversations. First thing I did was to check them against each other so that I know how popular they are. Here's a snap shot of what the figures say:I encourage you to check their sites and play around before you change your blog. Don't forget to back up your blog before you change things!

1. Disqus
I use Disqus to manage comments on this blog. According to Compete.com it's the most popular tool compared to the other four. It had a steady incline in traffic and seems to be doing very well. It works on most blogging platforms and it didn't take a lot of tech skills to get it installed on this blog. I like the fact that you can integrate a lot of services like Facebook Connect, OpenID etc. It gives my users a lot of options as to where they want to login or not and comment.

2. JS Kit
I found JS Kit through Jeanne's blog actually. It had a lot of visitors a couple of months back but it seems the traffic has decreased. Just like Disqus, you can login using your OpenID, or Twitter account to comment. It's tied up with one of the biggest blogger networks: Blog Catalog - which can explain why it's so popular.

3. BackType
I was really surprised that BackType isn't doing so well. I heard about it from Robert Scoble. I think the reason they're not getting a lot of visitors is because they're not compatible with platforms like Blogspot. I think BackType's developers are working on it though. Blogspot users tend to be folks who have been blogging for a long time, and those who focus on content rather than the bells and whistles of coding.

4. IntenseDebate
I've seen IntenseDebate here and there but mostly on Wordpress blogs. Besides the usual features of a good comment management tool, the have a neat little voting system so that the best comments are moved to the top. I thought that was interesting. Who wants to read 20 comments if you can just read the top best ones right?

5. coComment
I used to use coComment when I had to track a lot of blogs/personalities. It was the only management tool that I used then. Frankly, I'm surprised and disappointed that they're traffic isn't anywhere near Disqus -- but that can change depending on what kind of services that they're incorporating in the future.

Photo by: massdistraction