Thursday, July 23, 2009
What Customer Care 2.0 Should Be
I have a bad habit of typing whatever there is on my head on Twitter. I'm not as 'chatty' in real life as I am online. If you know me, you know that I'm actually a quiet person. I don't talk much. I spoke very late in life, so late that my mother thought I was a mute kid. This week I've been rambling off about my wishes on Disqus, and a new TV commercial of Sula Wines. I actually said something bad about Sula Wines. I thought no one was listening. @sulawines immediately replied and said that I should try their premium wines. If they didn't call me on it I wouldn't know that they had premium wines. I'm willing to try it out now even though I haven't liked their older wines. Some of my expat friends drink Sula. I just haven't developed a taste for it but their new line might make me change my mind.
As for Disqus, there was something wrong with the connection and a comment got posted twice. I wanted to delete it. It was more of a wish to be able to delete your own comment than a complaint. It was cool that @disqus got back to me immediately. I'm so used to complaining about Airtel or electricity that I didn't expect reaction from the Twitterverse. They were both nice pleasant surprises. Now I just wish more companies, especially from India are on Twitter and are listening. It can boost their brands to another level and gain not just customers but brand ambassadors as well.
Airtel are you listening? Stay tuned for my next post on my Airtel nightmare experience.
Graphic by: Ben Sheldon
